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META ADS ONBOARDING

Before we run your first ad

Everything we need to build, launch and optimise your Facebook and Instagram campaigns. It takes about 20 minutes. Your answers save in this browser as you go, so you can stop and come back — nothing is sent until you press the button at the bottom.

Required questions are marked • — if you're unsure of an answer, leave it blank and we'll cover it on the call.

01

Your business

Who we're working with, and who can say yes.
02

What you sell

The trips themselves — and which ones you actually need to fill.
Type of travel business •
03

Budget & targets

What you'll spend, and what counts as it working.
Monthly ad budget •This is money paid to Meta, separate from our management fee. Below roughly £30 a day, Meta struggles to learn who actually buys.
Test period before we judge results
Who pays Meta for the ad spend?
04

Who you're trying to reach

The more specific you are here, the less budget we waste finding them.
Traveller types worth targeting
Customer list available for lookalike audiences?Past bookers are the single best targeting asset you have. A CSV of emails and phone numbers from your CRM is enough.
Were they told their data may be used for marketing?
05

Your offer

The reason a stranger stops scrolling. Without one, we're just showing pretty beaches.
What should people do when they click? •
06

After the click

Where leads land and who chases them. Most campaigns fail here, not in the ad.
How leads get followed up
07

Creative & brand

In travel, the imagery does most of the selling. This section decides how good the ads can be.
What imagery do you have? •
Video footage available?
Can we show team and customer faces?Real faces consistently outperform landscapes.
Who writes the ad copy? •
08

Accounts & access

Nothing can launch until this section is done. It's usually the slowest part, so start it early.
Never send us passwords. All access is granted through Meta Business Manager and each platform's own "invite a partner" function, so you keep ownership and can remove us at any time. If anyone ever asks you to email a login, that's a red flag.
Do you have a Meta Business Manager? •
Is a Meta Pixel already installed?
09

Rules & compliance

Travel is a regulated, trust-sensitive category. Getting this wrong gets ads rejected.
10

History & reporting

What's already been tried, and how you want to hear from us.
Have you run Meta ads before? •
What else drives bookings today?
How often do you want reporting?

Ready to send?

This opens your email app with everything filled in, addressed to us. You just press send.

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